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SEARCH ENGINE OPTIMISATION |
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Search Engine Optimisation (SEO) is all about helping your site to appear highly in major search engines.
When a potential client types in the product or service you provide (e.g. "search engine optimisation London") into a search engine, you would most likly want your Web site to be one of the first results they see. Most searchers will select a web site that appears on the first page of results.
One common mistake made by even large corporations is building a web site and assuming that search engines will arrive the very next day and decide it should rank number one for their chosen keyword phrase. In reality it takes time before a new site can expect to appear highly in search results and relies on the existence of quality links and relevant content for the search engines to evaluate.
Search Engine Optimisation vs Pay Per Click
Most search engine users will concentrate their focus upon the “natural” search engine listings; these are the Web sites listed down the left hand side of the results page. If you opt to use Search Engine Optimisation this is where your site should appear.
To appear in these natural results, search engines must deem your site relevant to the search a user has performed. The more relevant your site is the higher it can appear in the results. Whilst a lack of relevant text content can be a barrier to good search engine rankings there are many other factors which are equally important.
Ethical SEO & Common Mistakes
Contactnetbiz always implement ethical SEO methods when promoting client sites. Ethical SEO simply means avoiding the use of techniques which may fall foul with the guidelines provided by major search engines.
Interested in finding out more about SEO?